Butter & Glow
Social media design for a health and wellness blog.
Butter & Glow is a health and wellness blog run by Noura, who came to me with her branding, identity, and website already in place. As a freelance content creator and graphic designer, my role was to support the visual side of her social media platforms.
- Role
- Content creation and graphic design
- Tools
- Photoshop, Illustrator, Canva
- Year
- 2024-2025
- Type
- Freelance
The approach
TThe work was all about staying true to the soft, natural aesthetic she had already established while keeping the feed varied and engaging.
Process
-
01
Moodboard
INoura already had her colours, fonts and tone in place, so I started by putting together a moodboard to set the direction for her social media. It brought her existing brand together with fresh visual ideas, giving us a clear starting point before designing any posts.
-
02
Post design
Each week, I designed and created posts based on what Noura wanted to highlight, covering topics like beauty, self-care, wellness, and feminine energy. Working week by week kept the content timely and gave the feed plenty of variety.
Gallery
All the content was created by me using a mix of illustrator, photoshop and canva.
